You can embed the widget script in two ways — directly in the HTML code or via Google Tag Manager.
Add code snippet to HTML
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Open the HTML code of the page where the widget should appear.
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Copy the widget script from Account→ Settings.
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Paste it at the end of the
<body>section on every page where the widget should be displayed.
The script must be added to each page showing the widget.
Embed widget using Google Tag Manager
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Log in to Google Tag Manager and select the container.
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Create a new tag → select Custom HTML.
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Paste the widget script into the Custom HTML field and save.
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Add a trigger to define where and when the script runs.
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Publish the container and verify the widget works correctly.
You can also use another tag management tool.